| Yeterlilik Kodu | TR0030009976 | |
| Yeterlilik Adı | Tıbbi Tanıtım ve Pazarlama Ön Lisans Diploması | |
| Sorumlu Kurum | Üsküdar Üniversitesi | |
| Sorumlu Kurum İletişim Bilgisi | Altunizade, Üniversite Sok. No:14, 34662 Üsküdar/İstanbul | |
| Sorumlu Kurum URL | http://www.uskudar.edu.tr/ | |
| Yönelim | Mesleki | |
| AYÇ Seviyesi | 5 | Yeterlilik TYÇ’ye yerleştirilmemiştir. |
| TYÇ Seviyesi | 5 | |
| Sınıflandırma (Tematik Alan) | Pazarlama ve reklamcılık | |
| Sınıflandırma (Meslek Kodu) | - | |
| Kategori | Ana | |
| Kredi Değeri | 120 | |
| Programın Normal Süresi | 2 | |
| Program Profili (Amaç) | Teknolojinin ilerlemesi diğer tüm sektörde olduğu gibi sağlık ve ilaç sektörünün de gelişmesine neden olmuştur. Dolayısıyla, hali hazırda var olan istihdam gerekliliği gün geçtikçe artış göstermektedir. İstihdam açığı ve hacmi büyüdükçe de işe alınacak elemanın özellikleri de spesifikleşmiştir. Bu sektörde istihdam etmeyi planlayan adaylarda; işin içerik bilgisinin olması, ifade kabiliyetinin üstün olması, prezentabl görünüm sergilemesi, zamanı iyi kullanması, ekip ruhunu uygulayabilir ve yaşatabilir olması gibi özellikler ön plana çıkmıştır. Tam burslu eğitim sağlamaktadır. | |
| Öğrenme Ortamları | - | |
| Öğrenme Kazanımları (Tanım) |
| |
| Anahtar Yetkinlikler | - | |
| Ölçme ve Değerlendirme Yöntemleri | - | |
| Kalite Güvencesi | - | |
| Giriş Şartı | Bölüme öğrenci kabulü, üniversitenin akademik ve yasal mevzuatı çerçevesinde ÖSYM tarafından belirlenen süreçleri tamamlama / sınavları başarma durumunda gerçekleşir. Çerçevesini Yükseköğretim Kurulunun (YÖK) oluşturduğu ilgili yönetmelikler doğrultusunda, bu programa öğrenci kabulü YGS olarak adlandırılan merkezi sınav sistemiyle YGS-2 puan türüne göre yapılmaktadır. Öğrenciler, öğrenim görmek istedikleri program tercihlerini bildirdikten sonra bu sınavdan aldıkları puana göre Öğrenci Seçme ve Yerleştirme Merkezi tarafından ilgili programlara yerleştirilmektedir. | |
| Başarma Şartları | Toplam 120 AKTS kredisini, programda belirtildiği şekilde zorunlu ve seçmeli derslerden alarak, minimum 2.00 genel not ortalamasıyla tamamlayan öğrenciler mezuniyete hak kazanır. | |
| İlerleme Yolları (İlişki Türü) | Tıbbi Tanıtım ve Pazarlama programı mezunları ilaç firmalarında, ecza depolarında ve medikal firmalarda tıbbi mümessil, satış temsilcisi gibi unvanlarla görev alırlar. Tıbbi Mümessiller pazarın ihtiyacı olan ilaçlar ve medikal cihaz/malzemeleri tanıtım ve pazarlama, rakiplerin pazardaki hareketlerine göre satış şartlarını belirleme, ilaç ve medikal cihaz/malzeme ile ilgili bilgileri aktarma, promosyonları ve bilimsel toplantıların düzenlenmesini organize etme, tanıtımını yaptığı ilacın doktorlar tarafından hasta reçetelerine yazılmasını sağlama gibi görevler üstlenirler. | |
| Yasal Dayanağı | - | |
| Geçerlilik Süresi (Varsa) | Yeterlilik sürekli geçerlidir. | |
| Yeterliliğe Erişim için İnternet Adresi | Adresi Aç | |
TR0030009976
Teknolojinin ilerlemesi diğer tüm sektörde olduğu gibi sağlık ve ilaç sektörünün de gelişmesine neden olmuştur. Dolayısıyla, hali hazırda var olan istihdam gerekliliği gün geçtikçe artış göstermektedir. İstihdam açığı ve hacmi büyüdükçe de işe alınacak elemanın özellikleri de spesifikleşmiştir. Bu sektörde istihdam etmeyi planlayan adaylarda; işin içerik bilgisinin olması, ifade kabiliyetinin üstün olması, prezentabl görünüm sergilemesi, zamanı iyi kullanması, ekip ruhunu uygulayabilir ve yaşatabilir olması gibi özellikler ön plana çıkmıştır.
Tam burslu eğitim sağlamaktadır.
- Tıbbi Tanıtım ve Pazarlama alanındaki temel bilgilere sahiptir ve ulaştığı yeni bilgileri değerlendirip, etik çerçeve içerisinde uygular.
- Analitik düşünce ile modern satış yöntemlerini uygular, satış yöntemleri için gerekli olan modern teknik ve araçları seçer ve kullanır, bilişim teknolojilerini etkin kullanma becerisini sergiler.
- Yaşam boyu öğrenmeye ilişkin olumlu bir tutum geliştirir, öğrenme gereksinimlerini belirler, Tıbbi Tanıtım ve Pazarlama alanında edindiği temel bilgi ve becerileri etkin bir şekilde kullanır.
- Sahip olduğu bilgi birikimini kullanarak mesleki çalışmaları bağımsız olarak yürütür ve bu alanda çalışan diğer meslek grupları ile etkin iletişim ve işbirliği içinde ekip üyesi olarak çalışır ve sorumluluk üstlenir.
- Kalite yönetimi ve süreçlerine uygun davranır ve bu süreçlere katılır.
- Ortaöğretim düzeyinde kazanılan yeterliliklere dayalı olarak Tıbbi Tanıtım ve Pazarlama alanındaki güncel bilgileri içeren ders kitapları, uygulama araç-gereçleri ve diğer kaynaklarla desteklenen temel düzeydeki kuramsal ve uygulamalı bilgilere sahiptir.
- İş yaşamının hukuki, toplumsal ve ahlaki sorumluluklarını bilir ve toplumsal dönüşümü algılar.
- Tanıtım ve pazarlama faaliyetlerinde; halkla ilişkiler, kişiler arası iletişim, pazarlama iletişimi, liderlik, satış yönetimi ve teknikleri konusundaki yetkinliğini etkili bir şekilde kullanır.
- Anatomi, fizyoloji, medikal malzemeler, kimyasal ve bitkisel ilaçlar hakkında sahip olduğu temel bilgileri, tanıtım ve pazarlama faaliyetlerinde etkili bir şekilde kullanır.
- Yenilik ve değişime açık, girişimci, yaşam boyu öğrenme davranışı kazanır, profesyonel davranışını uluslararası düzeyde sergileyebilecek ve alanı ile ilgili gelişmeleri takip edebilecek yabancı dil bilgisine sahiptir.
- Tanıtım ve Pazarlama faaliyetlerinde, Türkçeyi ve beden dilini doğru, etkili ve güzel bir şekilde kullanır.
- İlaç ve tıbbi cihaz sektörüne yönelik temel tıbbi kavramları anlar, anlatır ve kullanır.
- Sosyal ve profesyonel yaşamda sergilediği tutum ve davranışlarla örnek olur.
- Tıbbi Tanıtım ve Pazarlama alanında toplumun ve dünyanın gündemindeki olayları izler ve gelişmelere duyarlıdır.
- Birey ve halk sağlığı, çevre koruma ve iş güvenliği konularında yeterli bilince sahiptir.
Bölüme öğrenci kabulü, üniversitenin akademik ve yasal mevzuatı çerçevesinde ÖSYM tarafından belirlenen süreçleri tamamlama / sınavları başarma durumunda gerçekleşir. Çerçevesini Yükseköğretim Kurulunun (YÖK) oluşturduğu ilgili yönetmelikler doğrultusunda, bu programa öğrenci kabulü YGS olarak adlandırılan merkezi sınav sistemiyle YGS-2 puan türüne göre yapılmaktadır. Öğrenciler, öğrenim görmek istedikleri program tercihlerini bildirdikten sonra bu sınavdan aldıkları puana göre Öğrenci Seçme ve Yerleştirme Merkezi tarafından ilgili programlara yerleştirilmektedir.
Tıbbi Tanıtım ve Pazarlama programı mezunları ilaç firmalarında, ecza depolarında ve medikal firmalarda tıbbi mümessil, satış temsilcisi gibi unvanlarla görev alırlar. Tıbbi Mümessiller pazarın ihtiyacı olan ilaçlar ve medikal cihaz/malzemeleri tanıtım ve pazarlama, rakiplerin pazardaki hareketlerine göre satış şartlarını belirleme, ilaç ve medikal cihaz/malzeme ile ilgili bilgileri aktarma, promosyonları ve bilimsel toplantıların düzenlenmesini organize etme, tanıtımını yaptığı ilacın doktorlar tarafından hasta reçetelerine yazılmasını sağlama gibi görevler üstlenirler.
Yeterlilik sürekli geçerlidir.
| Qualification Code | TR0030009976 | |
| Qualification Title | Tıbbi Tanıtım ve Pazarlama Associate | |
| Awarding Body | Uskudar University | |
| Awarding Body Contact | ||
| Awarding Body Url | http://www.uskudar.edu.tr/ | |
| Orientation | Occupational | |
| EQF Level | 5 | The Qualification hasn't been included in TQF. |
| TQF Level | 5 | |
| Thematic Areas | Marketing and advertising | |
| National Occupation Classification | - | |
| Category | Main | |
| Credit Value | 120 | |
| Program Duration | 2 | |
| Program Profile | - | |
| Learning Environments | - | |
| Description | It has basic information on the Medical Promotion and Marketing and evaluate new information reaches applies in ethical framework. Implement modern sales methods and analytical thinking, choose modern techniques and tools necessary for sales methods and uses, exhibits the ability to use information technologies effectively. Develop a positive attitude towards lifelong learning, determine learning needs, basic knowledge and skills gained in the Medical Promotion and Marketing uses effectively. Professional work using the knowledge executes independently owned and working in this field will work as a team member in effective communication and cooperation with other professional groups and assume responsibility. Adheres to quality management and processes and participate in these processes. Based on the lower secondary level qualifications acquired Medical Promotion and textbooks containing the updated information in the field of marketing, application tools and has the basic theoretical and practical knowledge supported by other sources. Legal business life, knows the social and moral responsibilities and detects the social transformation. In promotional and marketing activities; public relations, interpersonal communication, marketing communication, leadership, sales management and proficiency in using the techniques effectively. Anatomy, physiology, medical supplies, chemicals and basic information that they have about herbal medicines, is used effectively in the promotion and marketing activities. Open to change and innovation, entrepreneurship, lifelong learning, behavior win, that can demonstrate professional behavior at the international level and to follow the developments related to the area of foreign language knowledge. In the promotion and marketing activities, Turkish and body language accurately, using effective and fair manner. Understand basic medical concepts for the pharmaceutical and medical device industry, describes and uses. Would be an example to demonstrate the attitudes and behavior in social and professional life. Medical Promotion and Marketing in the community and monitors events and is sensitive to developments in the world s agenda. Individual and public health, have sufficient awareness of environmental protection and occupational safety. | |
| Key Competencies | - | |
| Further Info | Equivalent score over 100 of letter grade weight coefficient AA 4.00 90-100BA 3.50 85-89BB 3.00 80-84CB 2.50 75-79CC 2.00 70-74DC 1.50 65-69DD 1.00 60-64FD 0.50 50-59FF 0.00 0-49 AA, BA, BB, CB, CC, DC and DD students are considered to have completed the course. In order for a student to be considered a successful dersten, he must receive at least DD grades. (FD), (FF), (DZ) students fail to repeat the course. A student who has GANO (Generalized Weighted Average) of 2.00 or higher and does not have failed courses in the curriculum is considered successful. · GANO (Generalized Weighted Average) below 1.80 is passed to the student test status. At the end of the fourth semester, a student with a status of resignation repeats some lessons that he first notes under (CC) to get out of the test status.NoProgram Requirements1It has basic information on the Medical Promotion and Marketing and evaluate new information reaches applies in ethical framework.2Implement modern sales methods and analytical thinking, choose modern techniques and tools necessary for sales methods and uses, exhibits the ability to use information technologies effectively.3Develop a positive attitude towards lifelong learning, determine learning needs, basic knowledge and skills gained in the Medical Promotion and Marketing uses effectively.4Professional work using the knowledge executes independently owned and working in this field will work as a team member in effective communication and cooperation with other professional groups and assume responsibility.5Adheres to quality management and processes and participate in these processes.6Based on the lower secondary level qualifications acquired Medical Promotion and textbooks containing the updated information in the field of marketing, application tools and has the basic theoretical and practical knowledge supported by other sources.7Legal business life, knows the social and moral responsibilities and detects the social transformation.8In promotional and marketing activities; public relations, interpersonal communication, marketing communication, leadership, sales management and proficiency in using the techniques effectively.9Anatomy, physiology, medical supplies, chemicals and basic information that they have about herbal medicines, is used effectively in the promotion and marketing activities.10Open to change and innovation, entrepreneurship, lifelong learning, behavior win, that can demonstrate professional behavior at the international level and to follow the developments related to the area of foreign language knowledge.11In the promotion and marketing activities, Turkish and body language accurately, using effective and fair manner.12Understand basic medical concepts for the pharmaceutical and medical device industry, describes and uses.13Would be an example to demonstrate the attitudes and behavior in social and professional life.14Medical Promotion and Marketing in the community and monitors events and is sensitive to developments in the worlds agenda.15Individual and public health, have sufficient awareness of environmental protection and occupational safety. | |
| Quality Assurance | - | |
| Access Requirements | Student admission to the department, the universitys academic and legal framework in the context of completing the process determined by SSPC / happens if achievement exams. The framework of the Council of Higher Education (YOK) formed in accordance with the relevant regulations, this program is based on the admission of the students YGS-2 score with the central examination system called the SDK. Students express their preferences after the program they want to study according to their score in this exam is placed on programs Student Selection and Placement Center. | |
| Conditions for Success | NoProgram Requirements1It has basic information on the Medical Promotion and Marketing and evaluate new information reaches applies in ethical framework.2Implement modern sales methods and analytical thinking, choose modern techniques and tools necessary for sales methods and uses, exhibits the ability to use information technologies effectively.3Develop a positive attitude towards lifelong learning, determine learning needs, basic knowledge and skills gained in the Medical Promotion and Marketing uses effectively.4Professional work using the knowledge executes independently owned and working in this field will work as a team member in effective communication and cooperation with other professional groups and assume responsibility.5Adheres to quality management and processes and participate in these processes.6Based on the lower secondary level qualifications acquired Medical Promotion and textbooks containing the updated information in the field of marketing, application tools and has the basic theoretical and practical knowledge supported by other sources.7Legal business life, knows the social and moral responsibilities and detects the social transformation.8In promotional and marketing activities; public relations, interpersonal communication, marketing communication, leadership, sales management and proficiency in using the techniques effectively.9Anatomy, physiology, medical supplies, chemicals and basic information that they have about herbal medicines, is used effectively in the promotion and marketing activities.10Open to change and innovation, entrepreneurship, lifelong learning, behavior win, that can demonstrate professional behavior at the international level and to follow the developments related to the area of foreign language knowledge.11In the promotion and marketing activities, Turkish and body language accurately, using effective and fair manner.12Understand basic medical concepts for the pharmaceutical and medical device industry, describes and uses.13Would be an example to demonstrate the attitudes and behavior in social and professional life.14Medical Promotion and Marketing in the community and monitors events and is sensitive to developments in the worlds agenda.15Individual and public health, have sufficient awareness of environmental protection and occupational safety.A total of 120 AKTS credits, taking the compulsory and elective courses as specified in the program, students completed with a minimum 2.00 cumulative grade point average are eligible for graduation. | |
| Progression Paths (Relationship Type) | Medical Promotion and Marketing program, graduates of pharmaceutical companies, and medical companies in the medical representatives of pharmaceutical warehouses are served with a title such as sales representative. Medications needed by the Medical Representative market and medical equipment / supplies promotional and marketing, determine the sales conditions according to movements in the rivals market, pharmaceutical and medical device / information on material transfer, organize promotions and the organization of scientific meetings, presentation of his medicine doctors by writing to the patient prescription providing undertake such tasks. | |
| Legal Basis | - | |
| Validity Period (If Any) | Qualification is continuous | |
| Url | Open Address | |
TR0030009976
It has basic information on the Medical Promotion and Marketing and evaluate new information reaches applies in ethical framework. Implement modern sales methods and analytical thinking, choose modern techniques and tools necessary for sales methods and uses, exhibits the ability to use information technologies effectively. Develop a positive attitude towards lifelong learning, determine learning needs, basic knowledge and skills gained in the Medical Promotion and Marketing uses effectively. Professional work using the knowledge executes independently owned and working in this field will work as a team member in effective communication and cooperation with other professional groups and assume responsibility. Adheres to quality management and processes and participate in these processes. Based on the lower secondary level qualifications acquired Medical Promotion and textbooks containing the updated information in the field of marketing, application tools and has the basic theoretical and practical knowledge supported by other sources. Legal business life, knows the social and moral responsibilities and detects the social transformation. In promotional and marketing activities; public relations, interpersonal communication, marketing communication, leadership, sales management and proficiency in using the techniques effectively. Anatomy, physiology, medical supplies, chemicals and basic information that they have about herbal medicines, is used effectively in the promotion and marketing activities. Open to change and innovation, entrepreneurship, lifelong learning, behavior win, that can demonstrate professional behavior at the international level and to follow the developments related to the area of foreign language knowledge. In the promotion and marketing activities, Turkish and body language accurately, using effective and fair manner. Understand basic medical concepts for the pharmaceutical and medical device industry, describes and uses. Would be an example to demonstrate the attitudes and behavior in social and professional life. Medical Promotion and Marketing in the community and monitors events and is sensitive to developments in the world s agenda. Individual and public health, have sufficient awareness of environmental protection and occupational safety.
Equivalent score over 100 of letter grade weight coefficient AA 4.00 90-100BA 3.50 85-89BB 3.00 80-84CB 2.50 75-79CC 2.00 70-74DC 1.50 65-69DD 1.00 60-64FD 0.50 50-59FF 0.00 0-49 AA, BA, BB, CB, CC, DC and DD students are considered to have completed the course. In order for a student to be considered a successful dersten, he must receive at least DD grades. (FD), (FF), (DZ) students fail to repeat the course. A student who has GANO (Generalized Weighted Average) of 2.00 or higher and does not have failed courses in the curriculum is considered successful. · GANO (Generalized Weighted Average) below 1.80 is passed to the student test status. At the end of the fourth semester, a student with a status of resignation repeats some lessons that he first notes under (CC) to get out of the test status.NoProgram Requirements1It has basic information on the Medical Promotion and Marketing and evaluate new information reaches applies in ethical framework.2Implement modern sales methods and analytical thinking, choose modern techniques and tools necessary for sales methods and uses, exhibits the ability to use information technologies effectively.3Develop a positive attitude towards lifelong learning, determine learning needs, basic knowledge and skills gained in the Medical Promotion and Marketing uses effectively.4Professional work using the knowledge executes independently owned and working in this field will work as a team member in effective communication and cooperation with other professional groups and assume responsibility.5Adheres to quality management and processes and participate in these processes.6Based on the lower secondary level qualifications acquired Medical Promotion and textbooks containing the updated information in the field of marketing, application tools and has the basic theoretical and practical knowledge supported by other sources.7Legal business life, knows the social and moral responsibilities and detects the social transformation.8In promotional and marketing activities; public relations, interpersonal communication, marketing communication, leadership, sales management and proficiency in using the techniques effectively.9Anatomy, physiology, medical supplies, chemicals and basic information that they have about herbal medicines, is used effectively in the promotion and marketing activities.10Open to change and innovation, entrepreneurship, lifelong learning, behavior win, that can demonstrate professional behavior at the international level and to follow the developments related to the area of foreign language knowledge.11In the promotion and marketing activities, Turkish and body language accurately, using effective and fair manner.12Understand basic medical concepts for the pharmaceutical and medical device industry, describes and uses.13Would be an example to demonstrate the attitudes and behavior in social and professional life.14Medical Promotion and Marketing in the community and monitors events and is sensitive to developments in the worlds agenda.15Individual and public health, have sufficient awareness of environmental protection and occupational safety.
Student admission to the department, the universitys academic and legal framework in the context of completing the process determined by SSPC / happens if achievement exams. The framework of the Council of Higher Education (YOK) formed in accordance with the relevant regulations, this program is based on the admission of the students YGS-2 score with the central examination system called the SDK. Students express their preferences after the program they want to study according to their score in this exam is placed on programs Student Selection and Placement Center.
Medical Promotion and Marketing program, graduates of pharmaceutical companies, and medical companies in the medical representatives of pharmaceutical warehouses are served with a title such as sales representative. Medications needed by the Medical Representative market and medical equipment / supplies promotional and marketing, determine the sales conditions according to movements in the rivals market, pharmaceutical and medical device / information on material transfer, organize promotions and the organization of scientific meetings, presentation of his medicine doctors by writing to the patient prescription providing undertake such tasks.
Qualification is continuous