Halkla İlişkiler ve Reklamcılık (İngilizce) Lisans Diploması

ISCO:08

ISCO:08

Our department focuses on economic, political, cultural, organizational and social aspects of advertising and public relations, preparing students to pursue careers in government institutions, non-profit organizations, private businesses, communications, mass media or a variety of other organizations.

We will achieve best academic quality in providing an outstanding educational experience for our students and providing them the knowledge and skills necessary to ensure their acceptance and advancement in job market.

Education progresses in the forms of formal, open, or distance education. In addition, practical education is provided through internship studies, or professional training at laboratories and workshops within higher education institutions or in the industry, at health care institutions, and workplaces.

• Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing.
• Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels.
• Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing.
• Students obtain knowledge about the use of new media tools both theoretically and practically.
• Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives.
• Students obtain knowledge about the organizational communications structures.
• Students obtain knowledge about various strategies of crisis management.
• Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields.
• Students obtain knowledge about ethical principles and values of public relations and advertising
• Students obtain knowledge about legal regulations of both communication law and advertising.
• Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices.
• Students learn how to work in teamwork for PR and advertising researches and practices.
• Students learn how to prepare and conduct various communicational activities of various organizations.
• Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches.
• Students learn how to plan and conduct media and advertising campaigns.
• Students learn how to use digital communication tools effectively and design a product.
• Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields.
• Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations.
• Students have the capacity of following the latest developments at national and global levels.
• Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions.
• Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns.
• Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities.
• Students have the capacity of forming and practicing brand management strategies.
• Students have the capacity of dealing with the possible risks in organizations.

The student possesses the following key competences at an advanced level.

• Competence in applying the methods relevant to the current issues of their own field
• Competence in reading and writing
• Digital competence
• Personal and social competence, and competence in learning to learn
• Citizenship competence
• Entrepreneurial competence
• Cultural awareness and competence in expression

(1) Students are given a letter grade for each course at the end of the semester they are registered in. This letter grade is determined by the instructor who teaches the course.

(2) The instructor is free to apply the method he/she will use in grading and may give a letter grade by adopting the method he/she deems appropriate, including the relative method.

(3) The method of calculating the letter grade by the instructor, the contribution of the students' attendance to the midterm and final exams or to the semester letter grade, the midterm exams, homework, practice and similar studies they are responsible for and their contribution to the semester letter grade, if any, the conditions for participating in the final exam and other issues affecting the letter grade are determined by the instructor and explained in the course syllabus given to the students at the beginning of the semester.

(4) The courses for which exemption exams will be given, the necessary conditions for exemption and the application principles are determined by the Senate.

(5) When deemed necessary, the conversion tables determined by the Council of Higher Education are used in converting the success grades obtained according to the four-point or one-point system to each other.

(6) Letter grades and their equivalents are given below:

Semester Course Grade Coefficient Point

AA 4.00 90-100

BA 3.50 85-89

BB 3.00 80-84

CB 2.50 75-79

CC 2.00 70-74

DC 1.50 65-69

DD 1.00 60-64

FD 0.50 50-59

FF 0.00 <50

a) I: Incomplete.

b) S: Successful.

c) U: Unsuccessful.

ç) W: Withdrawn.

d) NI: Out of program.

e) NA: Failure due to absenteeism

In order to monitor the quality of higher education programs;

· YÖK is responsible for the planning, organization, management and supervision of education and other activities at higher education institutions.

· “University Monitoring and Evaluation Reports” of higher education institutions are prepared and published every year within the framework of the criteria determined by YÖK. Reports prepared on these documents, containing quantitative and qualitative evaluations for higher education institutions, are publicized by YÖK.

· The “Report on Foundation Higher Education Institutions” which includes academic, administrative and financial data regarding foundation higher education institutions is published annually by YÖK. These reports including quantitative and qualitative evaluations of foundation higher education institutions are publicized by YÖK. Quality assurance of undergraduate programs in higher education is provided according to the “Procedures and Principles on Quality Assurance regarding the Diploma Programs in Higher Education”:

 1. Creation and Authorization of Education Programs:

1.1. YÖK determines the minimum standards and criteria required to initiate undergraduate degree departments and programs at higher education institutions.

1.2. The curricula of undergraduate degree programs at higher education institutions, as well as the learning outcomes to be expected in relation to students are determined by the senates of higher education institutions in accordance with the relevant basic principles determined by YÖK.

1.3. The curricula of National Core Education Programs is implemented by higher education institutions with the approval of YÖK, upon their acceptance by the relevant Council of Deans.

 2. Measurement and Evaluation: The  measurement and evaluation processes on the learning outcomes to be expected for each undergraduate degree program in relation to students are undertaken in accordance with the regulations on education and examination prepared by higher education institutions in accordance with the relevant basic principles determined by YÖK.

3. Documentation: Upon successful completion of their course credits, as well as other obligations determined by higher education institutions, students enrolled in undergraduate degree programs receive a bachelor’s degree.

4. Self-Evaluation - External Evaluation: In the context of continuous monitoring, higher education institutions upload their “Institution Internal Evaluation Reports” of the previous year into the Information System prepared by the Higher Education Quality Board (THEQC) at the beginning of each year. The “Institutional Feedback Report” by THEQC regarding the external evaluation of higher education institutions is then publicized. In addition, accreditation decisions made by accreditation bodies authorized or recognized by THEQC also show that the quality assurance is ensured for the qualifications of these programs. THEQC undertakes regular reviews on the qualifications determined in accordance with their legislation.

5. ILAD ''The Communication Research Association - Turkey''

Accreditation Start/ End Date: 14.03.2024-14.03.2027

Within the framework of the regulations determined by the Higher Education Council (YÖK), students are admitted into this program via the Higher Education Transition Examination (YGS) and the Undergraduate Degree Placement Examination (LYS) organized by the Student Selection and Placement Center (ÖSYM).

Once students finalize their preferred programs lists, they are placed into the relevant programs by the Student Selection and Placement Center based on their exam scores.  

Graduates of this program:

• Work in fields such as content production, design, news writing, and copywriting at both national and international levels;
• Take on various roles in the campaign management process conducted on individual and institutional levels;
• Serve as specialists and managers in public relations and press departments of organizations;
• Work as communication experts in public, private, and non-governmental sectors;
• Manage the digital media processes of organizations;
• Perform various functions within corporate communication departments, both internally and externally;
• Conduct postgraduate research and pursue academic careers.”

1. Higher Education Law no. 2547

    1.1. Regulations on the Principles of Transfers between Associate Degree and Undergraduate Degree Programs; Double Major, Minor Programs and Inter-Institutional Credit Transfer for Higher Education Institutions

    1.2. Regulations on Continuation with Undergraduate Degree Programs for Graduates of Vocational Schools and Open-Education Associate Degree Programs

2. Higher Education Law no. 2547 (Additional Article-35)

    2.1. Regulations on Quality Assurance in Higher Education and the Higher Education Quality Council

Qualification is continuous