Halkla İlişkiler ve Reklamcılık Lisans Diploması

ISCO 08

ISCO 08

1- Have knowledge on literature of communication sciences.

2- Acquire basic knowledge and connects these to other social sciences that support the field of Public Relations and Advertising.

3-Acquire theoretical and practical knowledge on Public Relations and gain professional competence.

4- Acquires theoretical and practical knowledge in the field of advertising and gain the professional competence.

5– Have the capacity of intellectual knowledge in the field of social sciencesand art and become competent on media literacy.

6– Develop professional and social skills. Strengthen the visual perception and acquire ability to analyze.

7- Learn team work and acquires social adaptation ability through projects and workshops to be undertaken.

8- Gain knowledge and experience on research, analysis and reporting in related fields.

9- Be able to cooperate with the sector with internship opportunities and determine career goals.

10-Have sufficient language competence to follow international literature and examples in the related fields.

11- Be able to contribute to social responsibility projects by using information on public relations and advertising in individual and / or group work.

12- Develop individual ethical awareness through communication and professional ethics knowledge.

13- Gain priority on employment competition in the sector thanks to the practice lessons for the profession.

14- Learn organizational behavior forms and follows the literature on social rights.

15- Acquire the necessary skills to follow and use the technological innovations required in the field of Public Relations and Advertising.

16-Gain universal thinking skills, learn Strategic thinking, planning and practicing.

17- Have the knowledge to specialize in different branches of the communication and media sector, including the field of Public Relations and Advertising.

18-Learn creative production, presentation and persuasion techniques to support their professionalism.

19-Be able to produce projects that can exist in social, institutional and individual works.

20- Have knowledge about communication law and have the legal framework about the field.

Profile of the Programme:

In the public relations and advertising education which has become one of the fastest growing fields in the 21st century and has also adapted itself to the process of the world, it is imperative that many disciplines such as communication science, law, sociology, politics, art, and economics are brought together. The Department of Public Relations and Advertising which was established within the Faculty of Economics and Administrative Sciences, aim to be an experienced guide in the education process which extends from theory to practice and from the sector experience to the professional expertise. Course contents, application possibilities and learning strategies that enable students to learn the principles of Public Relations and Advertising in a universal scale are the most important achievements presented to the students who decide to study in the department. The Department of Public Relations and Advertising, a 4 year programme, is supported by elective courses that will raise the intellectual level of the professional who will perform this profession as well as compulsory courses to provide professional competence. The Department of Public Relations and Advertising, a 4 year programme, is supported by elective courses that will raise the intellectual level of the professional who will perform this profession as well as compulsory courses to provide professional competence. The main purpose of the Department of Public Relations and Advertising is to increase the chances of competition in business life and to bring the professional reputation of the national platform to the international arena.

Assessment and Grading:

These matters are carried out in accordance with Çankaya University Bachelor's and Associate Degrees Regulations.

Mode of Study:

Face to face.

Recognition of Prior Learning:

Courses taken in other undergraduate programs may be recognized based on the evaluation of the Department in accordance with relevance and the approval of the Faculty Board. All courses taken in other undergraduate programs must be appropriately documented.

Access to Further Studies:

Graduates can apply a master's or an integrated doctorate program in public relations and advertising or in a related field. Graduates can also apply a master's or an integrated doctorate program in another field provided that they fulfill the necessary conditions.

Students who are Turkish citizens are placed by the Measurement, Selection, and Placement Center based on the National Student Selection and Placement System. International students are admitted in accordance with the rules of the University.

Students who graduate from the Department of Public Relations and Advertising can be successful professionals in the field of Integrated Marketing Communication studies in accordance with today's conjuncture as well as being able to make a career in the public relations and advertising sector.

They can work in all organizations and companies in public and private sector.

They can set up their own companies, as well as manage relevant departments of international companies.

Also, they have career opportunities in many fields, ranging from print and visual media to the administration of internet service providers, from being news reporters to social media administration, from being text writers to political communication consultancy thorough the theoretical and practical competences gained by Public Relations and Advertising education.