Pazarlama İletişimi Tezli Yüksek Lisans Diploması

Key Learning Outcomes;

Graduates of the programs will be able to;

1. Identify and elaborate on the fundamental psychology- and sociology-based theories underlying the models developed to explain and predict consumer behavior.
2. Keep track of the evolution of marketing concepts and theories in time.
3. Utilize scientific methods in examining and interpreting consumer behavior and developments in the market.
4. Communicate effectively in organizational and individual levels.
5. Respects and preserves universal ethical principles and considerations throughout the processes of marketing communication.
6. Have a command on prominent theoretical approaches developed in the field of marketing communication and apply these approaches to real marketing problems.
7. Process, interpret and report scientific data using computer technology at a level required by the field of study.

Supplementary Learning Outcomes;

Graduates of the programs will be able to;

1. Design, apply and present a full-scope strategic marketing plan as an individual or a group-based project.
2. Design, apply and present a full-scope consumer research project.
3. Critically analyze the results of a consumer research and use them as inputs for a branding strategy.
4. Design, conduct, report and present a full-scope graduate dissertation that fulfills the universal academic requirements.
5. Critically examine the complex relationship between a brand, an individual and a society.
6. Keep track of the developments in the field of marketing communication and interact continuously with the relevant literature.
7. Has at least one foreign language at sufficient level to follow and use the information of interest for the field of marketing communication and to communicate with colleagues.
8. Conscious about the universality of social rights, social justice, quality, environmental issues cultural values, work health and safety.

(1) First cycle (Bachelor's degree) (2) National centralized Graduate Education Entrance Examination (3) Certificate of Istanbul Bilgi University English Language Exam (BILET) or acceptable score of TOEFL or similar internationally recognised exams (4) Satisfactory score on the admission interview

Academics in marketing and marketing communications, Brand management, brand communications, corporate communications, macro-and micro-level marketing practitioners, political marketing, marketing in the field of sports and culture, creators, advertising and media agency staff, planners, entrepreneurs, experts in digital channel.

Qualification is valid indefinitely.