| Yeterlilik Kodu | TR0030019613 | |
| Yeterlilik Adı | Reklamcılık ve Marka İletişimi Yönetimi Tezli Yüksek Lisans Diploması | |
| Sorumlu Kurum | Bahçeşehir Üniversitesi | |
| Sorumlu Kurum İletişim Bilgisi | Çırağan Caddesi Osmanpaşa Mektebi Sokak No: 4 - 6 34353 Beşiktaş, İSTANBUL / TÜRKİYE | |
| Sorumlu Kurum URL | http://www.bahcesehir.edu.tr | |
| Yönelim | Akademik | |
| AYÇ Seviyesi | 7 | Yeterlilik TYÇ’ye yerleştirilmemiştir. |
| TYÇ Seviyesi | 7 | |
| Sınıflandırma (Tematik Alan) | Pazarlama ve reklamcılık | |
| Sınıflandırma (Meslek Kodu) |
ISCO 08 | |
| Kategori | Ana | |
| Kredi Değeri | 120 | |
| Programın Normal Süresi | 2 | |
| Program Profili (Amaç) | - | |
| Öğrenme Ortamları | - | |
| Öğrenme Kazanımları (Tanım) |
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| Anahtar Yetkinlikler | - | |
| Ölçme ve Değerlendirme Yöntemleri | - | |
| Kalite Güvencesi | - | |
| Giriş Şartı | - | |
| Başarma Şartları | Bu tezli yüksek lisans programından mezun olabilmek için öğrencilerin; En az 120 AKTS’lik 7 ders (21 yerel kredi) , bir seminer ve tez almaları. (Tezin ve seminer dersinin kredisi bulunmamakta, bu ders “Başarılı/Başarısız” olarak değerlendirilmektedir.) Programlarında öngörülen tüm derslerden en az CC/S notu ile başarılı olmaları 4.00 üzerinden en az 3.00 Genel Not Ortalamasına sahip olmaları gerekmektedir. | |
| İlerleme Yolları (İlişki Türü) | Mezunlar, iletişim alanı ile (reklamcılık, halkla ilişkiler) ilgili alanlarda uzmanlık edinebilirler. | |
| Yasal Dayanağı | - | |
| Geçerlilik Süresi (Varsa) | - | |
| Yeterliliğe Erişim için İnternet Adresi | Adresi Aç | |
TR0030019613
ISCO 08
ISCO 08
- Öğrencilere genel pazarlama ve marka iletişimi ile özellikle reklam konusunda kariyerlerini iletişim alanında geliştirebilecekleri bir temel sağlamak.
Mezunlar, iletişim alanı ile (reklamcılık, halkla ilişkiler) ilgili alanlarda uzmanlık edinebilirler.
| Qualification Code | TR0030019613 | |
| Qualification Title | ||
| Awarding Body | Bahcesehir Univesity | |
| Awarding Body Contact | Çırağan Caddesi Osmanpaşa Mektebi Sokak No: 4 - 6 34353 Beşiktaş, İSTANBUL / TÜRKİYE | |
| Awarding Body Url | http://www.bahcesehir.edu.tr | |
| Orientation | Academic | |
| EQF Level | 7 | The Qualification hasn't been included in TQF. |
| TQF Level | 7 | |
| Thematic Areas | Marketing and advertising | |
| National Occupation Classification |
ISCO 08 | |
| Category | Main | |
| Credit Value | 120 | |
| Program Duration | 2 | |
| Program Profile | - | |
| Learning Environments | - | |
| Description |
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| Key Competencies | - | |
| Further Info |
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| Quality Assurance | - | |
| Access Requirements | The Graduate Programs accept students with the evaluation of; the score of ALES or International exams like GRE and GMAT which are approved by Higher Education Council (YÖK). International Students are accepted to the graduate programs with internationally accredited undergraduate diploma and the score of above mentioned exams. The acceptance of exchange students is executed within the framework of mutual agreements (Erasmus or General Academic Protocol) between Bahçeşehir Universtiy and the partner universities. Special Students ,can be registered to the courses upon approval of the related academic unit. | |
| Conditions for Success | - | |
| Progression Paths (Relationship Type) | Graduates from this programme can work in related fiels such as advertising agencies and corporate's marketing departments | |
| Legal Basis | - | |
| Validity Period (If Any) | - | |
| Url | Open Address | |
TR0030019613
ISCO 08
ISCO 08
- To provide students with a foundation in Marketing Communications and Brand communications in general and Advertising in particular in order to support their career in communication field.
- According to BAU Bachelor's Degree Program Education Regulations, Article 23, 1st and 4th provisions, “there must be at least one midterm exam and one semester/year end exam among the evaluation activities of each course”.
- Requirements to take the resit exam are devised by the Senate. If the course instructor deems appropriate, semester/year activities such as homeworks and laboratary projects can be assessed as a part of the semester/year end grade.
- The course instructor decides student’s course grade by considering student’s midterm grade, semester/ year end grade, semester/year performance, and attendance.
- Semester/year end exam must constitute at least 40% of the course grade; and course instructor is authorised to determine the weight of midterm exam and semester/year end exam, and to convert these grades to course grade.
- Regulations regarding the evaluation process are clearly stated on the course syllabus and announced to students at the beginning of the semester/year.
- Student’s course grade is decided by taking student’s all activities during the semester/year into consideration and by applying relative evaluation system.
The Graduate Programs accept students with the evaluation of; the score of ALES or International exams like GRE and GMAT which are approved by Higher Education Council (YÖK). International Students are accepted to the graduate programs with internationally accredited undergraduate diploma and the score of above mentioned exams. The acceptance of exchange students is executed within the framework of mutual agreements (Erasmus or General Academic Protocol) between Bahçeşehir Universtiy and the partner universities. Special Students ,can be registered to the courses upon approval of the related academic unit.
Graduates from this programme can work in related fiels such as advertising agencies and corporate's marketing departments